Facebook Results

The purpose of this Facebook page was to share DIY ideas for different handmade items that I like to and would like to create. Also, I have never been a big user of social media, so I felt by getting 50 likes on my page was a reasonable goal. I hoped this page would provide inspiration for others who were looking for new projects to try.  To do so, I planned to use a variety of tutorials, such as: YouTube videos, picture demonstrations and other written instructions.  For my first few posts, I decided to go with YouTube videos.  As can be seen, the YouTube video tutorials were not getting the response I desired.

 

Seeing that videos were not the key to success, I aimed for picture demonstrations.  My first great success of this was a picture tutorial of repurposing an old window into a coffee table.  As I continued with the picture tutorials, I also discovered that although my posts were doing better, they still weren’t reaching as many people as I would have liked.  Then I realized the window coffee table tutorial reached a lot more people because they are interested in repurposing objects more than making things from scratch.

 

After I posted a few more picture tutorials and only achieving one real success, I knew I was still doing something wrong.  So I took a look at my demographics.  In doing so I found the majority of my viewers were women, ages 35 to 44. 

 

Unfortunately, I myself do not fall into this category, so I had to seek guidance from someone who did.  Luckily for me, my mother-in-law fit into this category, so I enlisted her expertise. It is because of her that I found I should post more home and yard decorating ideas, that involved repurposing objects.

 

 

 

Self Evaluation

 

Looking at the number of people who liked my page, when starting it from nothing and with very few Facebook friends myself, I am pleased with the results I gained from this project. I found, that I got more views and likes with the photo based posts than any of the videos. This was different from what I expected. The videos I thought would draw more attention, but I found that it was the short quick glimpses of things that drew in people more than the in-depth videos.

I also believe when people were reading the tutorials,  they were able to understand it better and as an added bonus, the viewers didn't have to listen to weird music, awkward silence or people talking. I also feel some of the videos were to lengthy, making it difficult to hold people's attention, which also helped lead to my decision to use pictures.

Next time I do this I will try to get more involvement from my followers by having them share what projects  they did and what ideas they liked. In addition, I would encourage them to share new ideas that would help more people get involved in the creative process.